The Southern Agency received the Allied Member of the Year award from the Florida Restaurant and Lodging Association’s Northwest Florida Chapter at its inaugural ROSE Awards ceremony on September 16, 2026.
The event took place at Henderson Beach Resort in Destin and brought together hospitality professionals and industry leaders from across Northwest Florida.
Recognizing Northwest Florida’s hospitality community
ROSE stands for Recognition of Service Excellence. The awards celebrate the people whose work shapes the guest experience at the region’s hotels, restaurants and resorts. More than 70 hospitality professionals were nominated for the inaugural event.
Alongside the individual ROSE Awards and the Golden Pineapple Award, FRLA recognized The Southern Agency as Allied Member of the Year.
Thank you to our hospitality partners
We’re grateful to FRLA’s Northwest Florida Chapter for this recognition and to our partners in the hospitality community. Supporting restaurants, hotels and lodging businesses with their insurance needs is work we value, and we’re honored to be part of this community.
Congratulations to the nominees and award recipients who were recognized for their service across Northwest Florida.
Read FRLA’s official announcement and full list of award recipients, or visit the Northwest ROSE Awards event page for more about the ceremony.